Make Ambiguity the Meaningful
The ambiguity effect is a cognitive bias where decision making is effected by a lack of information, or “ambiguity”. The effect that implies that people tend to select options for which the probability of a favourable outcome is known, over an option for which the probability of a favourable outcome is unknown.
The process
For who?
Industry
We work with companies to create breakthroughs for ways to improve their performance. The right blend of industry knowledge and expertise can help accelerate the process.
Retail
We help you target business areas for improvement and identify the critical success factors. We help eliminate the barriers and align business capabilities for maximised returns.
Management
We engage through Business Process Optimisation offering with management of the day-to-day analysis and optimisation of the organisations business processes in order to improve overall organisational performance.
Finance
We help develop innovative solutions for robust reporting with real-time data for better decision making within the business.